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By Mint Zebra, Posted in Marketing Strategy

In the early days of the internet and social media, businesses got away with running their own experimental digital marketing campaigns by posting photos whenever they saw fit, putting together email newsletters ridden with typos and sending messages... read more.

By Mint Zebra, Posted in Marketing Strategy

Back in the day, outbound marketing wasn’t just a marketing method – it was the only marketing method. In order to attract customers, businesses created a one-way conversation about their products through strategies such as cold-calling,... read more.

By Mint Zebra, Posted in Marketing Strategy

It’s not easy to run a business, and that’s never been truer than it is today as entrepreneurs battle skyrocketing costs, a delayed supply chain, a labor shortage, international competition, a rapidly-changing customer base and more. The... read more.